“Broadbandless.”

Disconnected to get connected.

My hub - it used to be so energetic!
My hub – it used to be so energetic!

The device (on the pic) was once overflowing with life, or rather – electricity. Its set of green lights, flashing rhythmically, kept on convincing me that this box plus the World Wide Web were at my service – always! These lights have been off for some time… 🙁

Why is this important? Well, in my house, these lights are evergreen, figuratively speaking. I literally do not remember a time when there’s not one computer (at least) always ready to take me on a journey to “omnipresent” online realities. Is this normal? I wonder…

Anyways, back to my post – we’ve just moved. As a consequence, I’m still waiting for an engineer to fix my internet connection. For the first time, in a long time, I am broadbandless. The internet has become a “basic” need for many. I personally use it for work, shopping, sharing, learning and… the list goes on. As could be expected, this disconnection was a shock to my system, initially – possibly even greater than moving to a new house (maybe not). Yet, I haven’t even been totally abstinent. I still have my phone’s (not unlimited) connection & a relatively easy access to cafés with free Wi-Fi. Broadbandlessness (my own definition) signifies the state of not being able to access or do all things online, at all times. Simply put, it means – having internet access, but not 24/7.

Well, my mind’s adjusting to this new offline reality, and I begin to see it as a blessing in disguise (temporary blessing I hope). Being less connected allows me to connect with people & with offline activities e.g. reading an old-school book with those prehistoric paper pages. You may still remember them, however, here’s a little reminder, in case you don’t. 🙂 They vary in size & texture. You cannot click through pages – you need to make a little effort to turn them. Still, as far as I’m concerned, in the right circumstances, reading the above mentioned offers a certain type of a fuzzy feeling which e-books can’t provide. Bottom line, there’s value in being disconnected sometimes.

Devices aid productivity – no doubt. Yet, we all know that they can get in the way when abused. I am not against technology – I’m a fan! However, I do believe that there is a time for… broadbandlessness, if you will.

There is life offline! These days, it is relatively easy to forget that. After all, what matters the most is to remain connected to what matters the most.

‘SEO vs. CPC & Offline Marketing.’

“Gdzie dwóch się bije, tam trzeci korzysta” free google image
Where two are fighting – the third one benefits.

There is a Polish Proverb which goes like this: “Gdzie dwóch się bije, tam trzeci korzysta”, meaning: where two parties are fighting (over something) – the third party wins (benefits). This little poem uses a funny marketing metaphor to describe the above mentioned principle.

‘SEO vs. CPC & Offline Marketing.’

Once upon a time, SEO said to CPC

You will never be as important as me!

Whaaaaat?! Yelled the Cost per Click

You need to be boosted, you organic freak!

And they ranted and raved shamelessly,

Soon, the first digital world war began –

The esteemed, great & brave

World Wide Web just… ran.

Yes, markets were back in the pre-digital age

And the power shifted, as it could, yet again.

It has all began with a silly fight…

While online was doomed – offline came to light!