There is a Polish Proverb which goes like this: “Gdzie dwóch się bije, tam trzeci korzysta”, meaning: where two parties are fighting (over something) – the third party wins (benefits). This little poem uses a funny marketing metaphor to describe the above mentioned principle.
‘SEO vs. CPC & Offline Marketing.’
Once upon a time, SEO said to CPC
You will never be as important as me!
Whaaaaat?! Yelled the Cost per Click
You need to be boosted, you organic freak!
And they ranted and raved shamelessly,
Soon, the first digital world war began –
The esteemed, great & brave
World Wide Web just… ran.
Yes, markets were back in the pre-digital age
And the power shifted, as it could, yet again.
It has all began with a silly fight…
While online was doomed – offline came to light!